DIGITAL MARKETING, ADVERTISING AND COMMUNICATIONS Foundation Degree Higher Level Apprenticeship

The over-riding consideration in admitting applicants to this course, is evidence that the learner is likely to be able to complete the course satisfactorily.

Attendance at Individual or Group Pre-Entry Advice Sessions (IPEAS and GPEAS) may be required. These interviews may take place either on campus, via telephone or video call (Microsoft teams) and will play an important role in place allocation.

Applicants must be at least 18 years of age on or before 1st July 2024.

• Applicants must have attained a minimum of 64 UCAS points achieved through the completion of A Levels, National Awards, Access or other alternative approved level 3 qualifications.
• Applicants must have attained at least 15 points at Level 2 or above (e.g. GCSE) or have alternative approved qualifications. In addition, applicants must provide evidence of competence in written and spoken English Language. For entry to this programme, applicants should have attained a C grade in GCSE English language and a C grade in GCSE Maths (or equivalent) .
• For those entering a Higher Level Apprenticeships (HLA), employers may further enhance the entry criteria at their discretion. All applicants for HLAs will be interviewed by prospective employers to decide their suitability prior to being employed by a company. Each the applicant must secure employment with a Northern Ireland based company with a minimum contract of 21 hours. Entrance to HLAs is subject to meeting DfE Operational requirements.
• Applicants who do not meet the criteria outlined above but have evidence of substantial knowledge or relevant industrial experience and skills, which has not been formally assessed, should refer to the College’s Accreditation of Prior Experience and Learning (APEL) Policy.

Please note that applicants progressing to higher education courses at Level 4 and above in the College or UK Universities may require a specific GCSE/ A-Level profile. In some cases, the Essential Skills in Literacy and Numeracy may not be a suitable alternative to a GCSE. It is the responsibility of the applicant to check each University’s progression requirements before enrolling on a course at the College.

To find out more about the application process for Higher Level Apprenticeships please see Information on Higher Level Apprenticeships.

Modules

• Brand Management and Integrated Marketing Communications
• Creative Communications
• Digital Advertising and Content
• Digital Disruption in the External Environment
• Digital Innovation
• Essential of Digital Marketing Communications
• Ethics and Legalities
• Event Management
• Interpersonal Communication Skills
• Marketing Fundamentals and Consumer Behaviour
• Mobile Marketing
• Professional Placement Level 4 (in your employment as HLA)
• Professional Placement Level 5 (in your employment as HLA)
• Advanced Digital Toolkit (practical workshops)
• Basic Digital Toolkit (practical workshops)
• Productivity in Business

You will be assessed on a regular basis throughout the programme, using a range of appropriate assessment methods, such as written and practical assignments, exam, projects, case studies, presentations and live briefs.

This Higher Level Apprenticeship is FREE, fully funded by the Department for the Economy.

The Foundation Degree provides a pathway for students to enter the digital marketing and advertising industry or continue their studies at a higher level such as the SRC's level 6 HLA top-up degree course and gain maximum exemption for the subjects taken on the Foundation Degree.

Upon successful completion of the programme, graduates will be well-prepared for positions in digital marketing agencies, advertising firms, media companies, or marketing departments of various organisations. They may find employment as digital marketing assistants, social media coordinators, content creators, or marketing analysts.