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Business (E-Business) and Finance


Open University Foundation Degree in Digital Marketing, Advertising & Communications Higher Level Apprenticeship

Level 5
Mode of Study
Full Time
Course Type
Higher Level Apprenticeship
Newry Campus


This course will enable you to develop a broad range of knowledge and skills appropriate to managers, consultants and entrepreneurs. This course is expected to run as a Higher Level Apprenticeship (HLA) basis for 8 hours per week over 3 academic years. 

Both academic and industry consultants deliver on this course and are all highly qualified and experts in the area of Digital Marketing, Advertising and Communications.

This course will provide the latest theoretical thinking alongside practical knowledge and skills in the fast-paced digital arena required for a successful career in Digital Marketing Communications.

It will have an emphasis on the practical skills required by industry to enhance employability prospects. These practical skills will be developed further through workshops based upon an ever-changing digital toolkit and application of such skills and knowledge through meaningful work experience with relevant organisations.

Following your application an interview will be required.


Student Protection Plan

SRC HE Attendance Guidelines

SRC OU Admissions Guidelines

SRC OU Assessment Handbook

SRC OU Extenuating Circumstances Procedures

SRC OU Regulations for Validated Awards

SRC OU RPL Guidelines

OU Student Guide 21/22



  • Applicants must be at least 18 years of age on or before 1st July in the year of proposed entry to the course. 
  • Applicants should have obtained a minimum of 64 UCAS points achieved through the completion of A-Levels, National Awards, Access or other alternative approved level 3 qualifications. 
  • Applicants should have attained at least 15 points at Level 2 or above (e.g. GCSE) or have alternative approved qualifications. This must include GCSE English Language Grade C or Essential Skills Communication Level 2 and GCSE Mathematics Grade C or Essential Skills Numeracy Level 2. In addition, applicants must provide evidence of competence in written and spoken English Language. 
  • Employer interview required.
  • Applicants who do not meet the criteria outlined above but have evidence of substantial knowledge or relevant industrial experience and skills, which has not been formally assessed, should refer to the College’s Accreditation of Prior Experience and Learning (APEL) Policy at  

Please Note: The entrance criteria above may change subject to awarding body regulations. The College reserves the right to enhance the entrance requirements beyond the minimum 64 UCAS points where demand exceeds the number of available places. In addition, where places remain available the College reserves the right to offer places to candidates with a profile less than 64 UCAS points.

Applicants progressing to higher education courses at Level 4 and above in the College or UK Universities may require a specific GCSE/ A Level profile. In some cases, the Essential Skills in Literacy and Numeracy may not be a suitable alternative to a GCSE. The list of acceptable qualifications for equivalency to English and mathematics for Ulster University is available from the following link: It is the responsibility of the applicant to check each University’s progression requirements before enrolling on a course at the College.

  • For entry to Higher Level Apprenticeships (HLA), employers may further enhance the entry criteria at their discretion. All applicants for HLAs will be interviewed by prospective employers to decide their suitability prior to being employed by a company. Each applicant must secure employment with a Northern Ireland based company with a minimum contract of 21 hours. Entrance to HLAs is subject to meeting DfE Operational requirements.

Application Process for Higher Level Apprenticeships

Stage 1. Complete both the application form and the additional information form. Attend a pre-enrolment advice session where you will receive more information about your chosen course. You will be advised if you can progress to stage 2 if you meet, or have the potential to meet, the entrance criteria.

Stage 2. For applicants who receive a CONDITIONAL Offer from SRC, your additional information will be forwarded to a list of potential employers identified by SRC (alternatively if you have an employer in mind you can contact the College who will assess workplace suitability). You will progress to stage 3 if you meet the employer’s criteria for interview selection.

Stage 3. Interview stage: If following the interview stage you secure a Conditional Offer of Employment under the Higher Level Apprenticeship programme you will progress to stage 4.

Stage 4. Applicants must present evidence to SRC on A-Level results day that relevant A-Levels or equivalent qualifications are achieved. Evidence of a Conditional Offer of Employment must also be in place at this time from the participating employer. The College will then proceed to issue a FIRM offer onto the HLA Programme.

Please note that a FIRM offer is not a guarantee that the course will commence (see below point 2). 

Please note:

  • Employers are responsible for contacting you (the applicant) directly to invite you for interview. SRC are not involved in the shortlisting or interview process. Employers are responsible for contacting you (the applicant) directly to make you an offer of employment.
  • The HLA programme will run subject to sufficient enrolments. Although you may be in receipt of a FIRM letter of offer onto the course, the College reserves the right to only run the course if sufficient enrolments are in place.
  • Attendance is strongly recommended by all Higher Level Apprenticeship applicants at the Southern Regional College’s Careers session. Invitations will be issued to advise date, time and location.


  • Brand Management and Integrated Marketing Communications.
  • Creative Communications.
  • Digital Advertising and Content.
  • Digital Disruption in the External Environment.
  • Digital Innovation.
  • Essential of Digital Marketing Communications.
  • Ethics and Legalities.
  • Event Management.
  • Interpersonal Communication Skills.
  • Marketing Fundamentals and Consumer Behaviour.
  • Mobile Marketing.
  • Professional Placement Level 4.
  • Professional Placement Level 5.
  • Advanced Digital Toolkit (practical workshops).
  • Basic Digital Toolkit (practical workshops).
  • Productivity in Business.


3 Years


You will be assessed on a regular basis throughout the programme, using a range of appropriate assessment methods, such as written and practical assignments, exam, projects, case studies, presentations and live briefs.


Open University


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On completion, you may go on to enrol for a top-up degree course and gain maximum exemption for the subjects taken on the Foundation Degree. 


On successful completion of this course you may progress to positions in digital marketing, internal communications and advertising. You may also work in specialist roles such as digital analyst, digital designer or content marketing manager.


All full-time courses starting in September 2022 are open for applications. Please click on the Apply Now button (top right in the blue box) to begin your application. 

If you require any assistance with your application you can call us on 0300 123 1223.


Edel McCreesh

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This email address is being protected from spambots. You need JavaScript enabled to view it. 

028 3025 9683


In light of the continuing Covid-19 situation, Southern Regional College may have to amend the delivery methods for a number of courses for the new academic year, or should the need arise effect a temporary College closure. This may also lead to restrictions when accessing student services. Please be assured that the safety of our students is paramount and as such we will be implementing a range of measures in line with government advice and protocols. We will make all appropriate and reasonable adjustments to maintain the ongoing quality of teaching and learning and our support services.

In accordance with the Consumer Rights Act 2015, you will be notified of any such changes, the reasons for the changes and any options available to you to avoid such changes having an adverse impact on your future career. All higher education students and applicants should refer to the Consumer Protection page.


Information about our fees policy including details on registration and reduced fees as well as refunds can be found HERE

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