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Business (E-Business) and Finance

DIGITAL MARKETING, ADVERTISING AND COMMUNICATIONS Foundation Degree


Open University Foundation Degree in Digital Marketing, Advertising & Communications DR-N



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Level
Level 5
Mode of Study
Part Time
Course Type
Higher Education
Location
Newry Campus

OVERVIEW

This course will enable you to develop a broad range of knowledge and skills appropriate to managers, consultants and entrepreneurs. The course is delivered for 8 hours per week across 2.5 years as a part-time study route.  

Both academic and industry consultants deliver on this course and are all highly qualified experts in the area of digital marketing, advertising and communications.

This course will provide the latest theoretical thinking alongside practical knowledge and skills in the fast-paced digital arena, such as those required for a successful career in digital marketing, advertising and communications.

There is an emphasis on the practical skills required by industry to enhance employability prospects. These practical skills will be developed through workshops based on an ever-changing digital toolkit and application of such skills and knowledge through meaningful work experience with relevant organisations.

Following your application an interview will be required.

Specification

Student Protection Plan

SRC HE Attendance Guidelines

SRC OU Admissions Guidelines

SRC OU Assessment Handbook

SRC OU Extenuating Circumstances Procedures

SRC OU Regulations for Validated Awards

SRC OU RPL Guidelines

OU Student Guide 21/22

ENTRY REQUIREMENTS

  • Applicants must be at least 18 years of age on or before 1st July in the year of proposed entry to the course. 
  • Applicants should have obtained a minimum of 64 UCAS points achieved through the completion of A Levels, National Awards, Access or other alternative approved level 3 qualifications. 
  • Applicants should have attained at least 15 points at Level 2 or above (e.g. GCSE) or have alternative approved qualifications. This must include GCSE English Language Grade C or Essential Skills Communication Level 2 and GCSE Mathematics Grade C or Essential Skills Numeracy Level 2. In addition, applicants must provide evidence of competence in written and spoken English Language. 
  • Applicants who do not meet the criteria outlined above but have evidence of substantial knowledge or relevant industrial experience and skills, which has not been formally assessed, should refer to the College’s Accreditation of Prior Experience and Learning (APEL) Policy at https://www.src.ac.uk/the-college/policies.  

Please Note: The entrance criteria above may change subject to awarding body regulations. The College reserves the right to enhance the entrance requirements beyond the minimum 64 UCAS points where demand exceeds the number of available places. In addition, where places remain available the College reserves the right to offer places to candidates with a profile less than 64 UCAS points.

Applicants progressing to higher education courses at Level 4 and above in the College or UK Universities may require a specific GCSE/ A Level profile. In some cases, the Essential Skills in Literacy and Numeracy may not be a suitable alternative to a GCSE. The list of acceptable qualifications for equivalency to English and mathematics for Ulster University is available from the following link: https://www.ulster.ac.uk/apply/entrance-requirements#eng. It is the responsibility of the applicant to check each University’s progression requirements before enrolling on a course at the College.

MODULES

Modules covered:

  • Brand Management and Integrated Marketing Communications.
  • Creative Communications.
  • Digital Advertising and Content.
  • Digital Disruption in the External Environment. 
  • Digital Innovation.
  • Essentials of Digital Marketing Communications.
  • Ethics and Legalities of Digital Marketing. 
  • Event Management.
  • Interpersonal Communication Skills.
  • Marketing Fundamentals and Consumer Behaviour.
  • Mobile Marketing.
  • Advanced Digital Toolkit (practical workshops).
  • Basic Digital Toolkit (practical workshops).
  • Productivity in Business. 
  • Professional Placement Level 4.
  • Professional Placement Level 5.

DURATION

3 Years

ASSESSMENT

You will be assessed on a regular basis throughout the programme, using a range of appropriate assessment methods, such as written and practical assignments, exam, projects, case studies, presentations and live briefs.

ACCREDITED BY

Open University

TERMS AND CONDITIONS

Click here to view our terms and conditions

OTHER FEES

N/A

PROGRESSION

On successful completion of this course you may go on to enrol on a top-up relevant degree course and gain maximum exemption for the subjects taken on the Foundation Degree. 

CAREERS

On successful completion of this course you may progress to positions in digital marketing, internal communications and advertising. You may also progress to specialist roles such as digital analyst, digital designer or content marketing manager. 

 

HOW TO APPLY

All full-time courses starting in September 2022 are open for applications. Please click on the Apply Now button (top right in the blue box) to begin your application. 

If you require any assistance with your application you can call us on 0300 123 1223.

CONTACT

Edel McCreesh

This email address is being protected from spambots. You need JavaScript enabled to view it. 

This email address is being protected from spambots. You need JavaScript enabled to view it. 

028 3025 9683

IMPORTANT COURSE & DELIVERY STATEMENT

In light of the continuing Covid-19 situation, Southern Regional College may have to amend the delivery methods for a number of courses for the new academic year, or should the need arise effect a temporary College closure. This may also lead to restrictions when accessing student services. Please be assured that the safety of our students is paramount and as such we will be implementing a range of measures in line with government advice and protocols. We will make all appropriate and reasonable adjustments to maintain the ongoing quality of teaching and learning and our support services.

In accordance with the Consumer Rights Act 2015, you will be notified of any such changes, the reasons for the changes and any options available to you to avoid such changes having an adverse impact on your future career. All higher education students and applicants should refer to the Consumer Protection page.


FEES POLICY

Information about our fees policy including details on registration and reduced fees as well as refunds can be found HERE

Currency () GPB

  • Course Code
    P1266ND
  • Start Date
    12/09/2022
  • Day and Time
    Mon
    09:15
  • Weeks
    40
  • Fees (Each Year)
    £792.00 (Course)
    £550.00 (Exam)
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