DIGITAL MARKETING BUSINESS PRINCIPLES Level 3 Certificate

Level 3
Courses For Industry
eCampus

Overview

Are you ready to shape the future of digital communication and customer engagement? Our Digital Marketing Business Principles course is designed to equip learners with the essential knowledge, skills, and behaviours needed to thrive in the fast-paced world of digital marketing.

Throughout this course, learners will explore how traditional marketing principles are adapted for digital platforms. From designing effective campaigns to understanding consumer behaviour, the course provides a solid foundation for those looking to launch or develop a career in digital marketing.

Students will learn how to define, design, and implement campaigns across a variety of online and social media platforms. You will gain a deep understanding of digital marketing tools, how they work together, and how they align with wider business objectives.

This course is 90% funded by the Department for the Economy and 10% paid by the employer as part of the Skills Focus Programme. To qualify, your business or social enterprise must have less than 250 employees and you must be based in Northern Ireland and operate for profit.

Learners must:

Have a basic understanding of marketing principles or experience in a business-related role.
Possess good written and verbal communication skills.
Be comfortable using digital platforms and online tools.