DIGITAL MARKETING, ADVERTISING AND COMMUNICATIONS Foundation Degree
- Level 5
- Higher Education
- Newry Campus
- Banbridge Campus
- The Open University
Overview
The Digital Marketing, Advertising, and Communications Foundation Degree is a comprehensive programme designed to provide students with a strong foundation in the rapidly evolving field of digital marketing and communications. This degree course focuses on equipping students with the knowledge and skills necessary to succeed in the digital advertising and communication industry.
Throughout the course, students will explore the core principles and practices of digital marketing and advertising. They will study subjects such as marketing strategy, consumer behaviour, branding, market research, and digital analytics. Students will gain insights into the various digital marketing channels, platforms, and tools used to reach and engage target audiences effectively.
Digital advertising and media planning are key components of the programme. Students will learn to develop integrated advertising campaigns across various digital channels, such as search engines, social media, display advertising, and video platforms. They will explore targeting and segmentation strategies, ad copywriting, creative design, and media buying. Students will also gain an understanding of ad campaign measurement and optimisation techniques.
The programme also covers the role of communications in digital marketing. Students will study topics such as brand communication, content marketing, and social media management. They will learn to create compelling and engaging content, manage online communities, and build brand reputation through effective communication strategies. Students will also explore the ethical considerations and legal aspects of digital marketing and advertising.
In addition to digital marketing and advertising, the programme covers broader business and marketing principles. Students will gain an understanding of marketing management, market research, marketing communications, and strategic planning. They will explore the impact of technology on marketing and the integration of digital strategies within the overall marketing mix. Students will also develop skills in data analysis, reporting, and data-driven decision-making.
The course is delivered for 8 hours per week (normally over 1 full day) across 2.5 years as a part-time study route.
Throughout the course, students will be supported by experienced faculty who are experts in the field. They will benefit from a supportive learning environment that encourages creativity, innovation, and the application of digital marketing principles in real-world scenarios.
There is an emphasis on the practical skills required by industry to enhance employability prospects. These practical skills will be developed through workshops based on an ever-changing digital toolkit and application of such skills and knowledge through meaningful work experience with relevant organisations.
Newry Campus
Code
Mode of Study
Class Type
Duration
Hours Per Week
Start Date & Time
Day/s
Total Full Fee Per Year
Banbridge Campus
Code
Mode of Study
Class Type
Duration
Hours Per Week
Start Date & Time
Day/s
Total Full Fee Per Year
2 Available Sessions
Discover Similar Courses
- Higher Level Apprenticeship
- Banbridge Campus
- Level 5
- Full-Time
- Business (E-Business) and Finance
- Higher Education
- Newry Campus
- Level 6
- Part-Time
- Business (E-Business) and Finance
- Further Education
- Newry Campus
- Level 3
- Part-Time
- Business (E-Business) and Finance