DIGITAL MARKETING, ADVERTISING AND COMMUNICATIONS Level 6 (Hons) Degree (Top Up)

Level 6
Higher Education
Banbridge Campus
The Open University

Overview

Digital marketing has become a rapidly evolving and dynamic sector within the economies of the UK and Ireland. The Level 6 BSc (Hons) in Digital Marketing, Advertising, and Communications plays a crucial role in addressing the demands of this fast-changing industry. This programme is designed to provide students with more strategic considerations in digital marketing.

Throughout the course, students will be supported by experienced faculty staff who are experts in their field. They will benefit from a supportive learning environment that encourages creativity, innovation, and the application of digital marketing principles in real world scenarios.

Students will also benefit from guest lectures from industry professionals and networking events to enhance their practical skills and industry connections.

Students are required to attend SRC one full day per week during term-time.

This degree provides a strong foundation for students to pursue various career paths in the digital marketing industry. On successful completion of the programme, graduates will be well-prepared for roles which include digital marketing managers, social media strategists, digital advertising specialists and marketing analysts.

Programme Specification

SRC HE Attendance Guidelines

SRC OU Admissions Guidelines

SRC OU Assessment Handbook

SRC OU Extenuating Circumstances Procedures

SRC OU Regulations for Validated Awards

SRC Student Protection Plan

SRC Level 6 Descriptors

Southern Regional College is approved by The Open University as an appropriate organisation to offer higher education programmes leading to Open University validated awards.

The over-riding consideration in admitting applicants to this course, is evidence that the learner is likely to be able to complete the course satisfactorily.

Applicants must:

At least 18 years of age on or before 1st July in the year of proposed entry to the course.
Have attained a Level 5 Foundation Degree in Digital Marketing, Advertising and Communications or a closely related qualification
Applicants must have attained at least 15 points at Level 2 or above (e.g. GCSE) or have alternative approved qualifications. In addition, applicants must provide evidence of competence in written and spoken English Language. For entry to this programme, applicants should have attained a C grade in GCSE English language and a C grade in GCSE Maths (or equivalent)
Attendance at Individual or Group Pre-Entry Advice Sessions (IPEAS and GPEAS) may be required. These interviews may take place either on campus, via telephone or video call (Microsoft teams) and will play an important role in place allocation

Please note that applicants progressing to higher education courses at Level 4 and above in the College or UK Universities may require a specific GCSE/ A-Level profile. In some cases, the Essential Skills in Literacy and Numeracy may not be a suitable alternative to a GCSE. It is the responsibility of the applicant to check each University’s progression requirements before enrolling on a course at the College.

Modules include:

Strategic Digital Marketing
Global Marketing
Research Methods
Digital Optimisation
Research Project

Students will be assessed on a regular basis throughout the programme using a range of appropriate assessment methods such as:

Written and practical assignments
Projects
Case studies
Presentations
Live briefs

On successful completion of this course, graduates may go on to further study at Masters level in a related subject areas or may decide to undertake chartered professional qualifications.

The BSc (Hons) Digital Marketing, Advertising, and Communications (Top Up) Degree provides a strong foundation for students to pursue various career paths in the digital marketing industry. On successful completion of the program, graduates will be well-prepared for roles which include: